Overall Goal

Push MetLife's existing brand, a team at Red Tettemer was tasked with a new campaign.

The Solution:

Through rounds of iteration, we landed on MetLife - Plan for Real Life. From that slogan, we created assets to be displayed on social, out-of-home, and television spots.

Below you can find some television spots based on writing and art direction from my team at Red Tettemer.
As well as some social still iterations.