Meet Your Inner Sheetz Freak
Roles:
Art Direction
Video Direction
Production
Sheetz refers to its client base, lovingly, as Sheetz Freaks. So when my team and I were tasked with creating a national campaign to promote all the crave-able goodness you can find at Sheetz, we created Your Inner Sheetz Freak. They're just like you, just small, red and embody all your cravings!
Spots
See four of our spots - as the official launch of the Inner Sheetz Freak character and brand lift.
First appeared on Super Bowl Sunday, with booming reception!
Tik Tok
The trends may come and go, but funny is funny. Sheetz aims to hit the nail on the head of human truths, once a freak, always a freak. Enjoy some giggles we've created below.
Freak Gift
After the activation of Your Inner Sheetz Freak in our spots, and on social media, we created plushies for high spenders at Sheetz (Freak Status Holders). Below you can see a selection of fun UGC shared by customers at Freak Level, celebrating their complimentary Inner Sheetz Freak Plushie
Instagram & Paid Stills
